TY  - BOOK
AU  - Coffman,Larry L.
AU  - Coffman,Larry L.
TI  - Public-sector marketing: a guide for practitioners 
T2  - Wiley series on business strategy
SN  - 0471011614
AV  - JF1525.M37 C64 1986
U1  - 350.81/9 19
PY  - 1986///
CY  - New York
PB  - Wiley
KW  - Government marketing
KW  - Marketing de l'?Etat
N1  - Includes index; Bibliography: p. 182-184
ER  -