Ilano, Arturo Benedicto M. <br/><br/>
Introduction to marketing management :  a course syllabus in BA 170 / 
Arturo Benedicto M. Ilano. 
 - Diliman, Q.C. :  College of Business Administration, University of the Philippines,   2001-2002.  
 - iv, 352 p. :  ill. ;  27 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.