TY  - BOOK
AU  - Ilano, Arturo Benedicto M.
TI  - Introduction to marketing management: a course syllabus in BA 170 
PY  - 2001///-2002.
CY  - Diliman, Q.C.
PB  - College of Business Administration, University of the Philippines, 
KW  - Marketing
KW  - Management
ER  -