TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 0761918523 (alk. paper)
AV  - P91.3 .B385 2000
U1  - 302.23/07/2 21
PY  - 2000///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - Includes bibliographical references (p. 265-268) and indexes
ER  -