Dominick, Joseph R. <br/><br/>
The dynamics of mass communication / 
Joseph R. Dominick. 
 - Updated 1994 ed. 
 - New York :  McGraw-Hill,  1994. 
 - xxii, 616 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070178828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Media: History, Development and Theories ---MEDA101
<br/><br/><label>LC Class. No.: </label>P90  / .D59 1994 
<br/><br/><label>Dewey Class. No.: </label>302.23