TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 0205287395 (alk. paper)
AV  - P90 .V53 1998
U1  - 302.23 21
PY  - 1998///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media
KW  - Audio Media Communication 1 ( Informative)
KW  - MEDA111,
KW  - BACMA, College of Humanities and Social Sciences
N1  - Includes bibliographical references and index
ER  -