Kaser, Ken, <br/><br/>
Sports & entertainment marketing / 
 Sports and entertainment marketing 
Kaser & Oelkers. 
 - Fifth edition. 
 - ix, 440 pages :  color illustrations ;  29 cm 
<br/><br/> MS Salazar (Recommending faculty) AY2022-2023  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780357124970 
<br/><br/><label>LCCN: </label>2022304712 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing--Handbooks, manuals, etc.<br/>Mass media--Marketing--Handbooks, manuals, etc.<br/>Sports--Economic aspects--Handbooks, manuals, etc.<br/>Mass media--Economic aspects--Handbooks, manuals, etc.<br/>Sports administration--Handbooks, manuals, etc.<br/>Sports--Marketing--Textbooks.<br/>Mass media--Marketing--Textbooks.
<br/><br/><label>Index Terms--Curriculum Objective: </label>--PEd94--PEd190
<br/><br/><label>LC Class. No.: </label>GV716  / .K36 2022 
<br/><br/><label>Dewey Class. No.: </label>338.4/7796