TY  - BOOK
AU  - Kaser,Ken
TI  - Sports & entertainment marketing
SN  - 9780357124970
AV  - GV716 .K36 2022
U1  - 338.4/7796 23/eng/20220721
PY  - 2022///]
CY  - Boston, MA
PB  - Cengage Learning
KW  - Sports
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Mass media
KW  - Economic aspects
KW  - Sports administration
KW  - Textbooks
KW  - PEd94
KW  - PEd190
N1  - MS Salazar (Recommending faculty) AY2022-2023; Includes bibliographical references and index
ER  -