Blakeman, Robyn,  1958- <br/><br/>
Integrated marketing communication :  creative strategy from idea to implementation / 
Robyn Blakeman, University of Tennessee, Knoxville. 
 - Third edition. 
 - viii, 359 pages ;  26 cm 
<br/><br/> NMGlova ( Recommending faculty) AY 2022-2023 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781538101049 (cloth : alk. paper) 9781538101056 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2017042452 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Integrated Marketing Communication--COMM155
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .B557 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8/02