TY - BOOK AU - Kuehn,Scott A. AU - Lingwall,James Andrew TI - The basics of media writing: a strategy-based approach SN - 9781506308104 (pbk. : alk. paper) AV - P96.A86 K84 2018 U1 - 808.06/6302 23 PY - 2018///] CY - Los Angeles PB - SAGE | CQ Press KW - Mass media KW - Authorship KW - Fundamentals of Writing in Communication and Media KW - CMA111 N1 - NMGlova (Recommending faculty) AY 2022-2023; Includes bibliographical references and index; You as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices ER -