TY  - BOOK
AU  - McErlean,Kelly
TI  - Interactive narratives and transmedia storytelling: creating immersive stories across new media platforms 
SN  - 9781138638815
AV  - P96.S78 M34 2018
U1  - 302.23 23
PY  - 2018///
CY  - New York, London
PB  - Routledge, Taylor & Francis Group
KW  - Storytelling in mass media
KW  - Digital storytelling
KW  - Interactive multimedia
KW  - Multi-Media Communication
KW  - MEDA123
N1  - SMC Sanchez (Recommending faculty) AY 2022-2023; Includes bibliographical references (pages 185-192) and index; Introduction -- Traditional narrative texts -- Subjective interpretation -- Sound design -- Visual montage -- Codifying story elements -- Interactive narratives -- The business of transmedia storytelling -- Conclusion
N2  - "Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, VR and AR, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multi-platform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world. An accompanying eResource includes links to other interactive narrative and transmedia resources and videos"--
ER  -