Saunders, M. N. K., <br/><br/>
Research methods for business students / 
Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. 
 - Ninth edition. 
 - pages cm 
<br/><br/> JMP Sarmiento (Recommending faculty) AY 2022-2023  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report. 
<br/><br/><label>ISBN: </label>9781292402727 
<br/><br/><label>LCCN: </label>2022042532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research.<br/>Business--Research--Data processing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Mixed Methods Approach for Business and Management Research--M210
<br/><br/><label>LC Class. No.: </label>HD30.4  / .S28 2023 
<br/><br/><label>Dewey Class. No.: </label>650.072