TY  - BOOK
AU  - Saunders,M.N.K.
AU  - Lewis,Philip
AU  - Thornhill,Adrian
TI  - Research methods for business students
SN  - 9781292402727
AV  - HD30.4 .S28 2023
U1  - 650.072 23/eng/20221107
PY  - 2023///
CY  - Harlow, England, New York
PB  - Pearson
KW  - Business
KW  - Research
KW  - Data processing
KW  - Mixed Methods Approach for Business and Management Research
KW  - M210
N1  - JMP Sarmiento (Recommending faculty) AY 2022-2023; Includes bibliographical references and index; Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report
ER  -