TY  - BOOK
AU  - Monterde, Christine Grace D., 
AU  - Glova, Nelfa M., 
TI  - Influence of information-environment of mothers' knowledge, risk reception, and readiness to adopt dengue vaccine
PY  - 2015///
CY  - Davao City: 
PB  - College of Humanties and Social Sciences, University of the Philippines Mindanao, 
KW  - UndergraduateThesis,
KW  - COMA 200 SPCM
N1  - Thesis (BA Communication Arts) -- University of the Philippines Mindanao, June 2015
N2  - This study was designed to determine the influence of the information environment on mothers? knowledge, risk perceptions and readiness to adopt dengue vaccine. It is important to explore such influence because the development of the dengue vaccine will soon change the flow of communication on dengue. Communication on dengue will not only include campaigns on prevention but also the promotion of information and use of vaccine in highly at risk areas. The study followed a mixed method design called the Exploratory Sequential Design where in the data collection went through two phases: qualitative and quantitative data collection. This study was conducted with three focus group discussions and a survey among 170 randomly selected mothers. Majority of the respondents have no knowledge about the dengue vaccine. However, for those mothers who are aware of the vaccine believed that it is a medicine to cure dengue fever. Majority of the respondents have high perceived benefits of the vaccine and high perceived self-efficacy to get the vaccine. Also, a large number of the respondents have positive attitude towards the vaccine that also have very high level of readiness to adopt the dengue vaccine. Using the Spearman?s rho, the respondents? information environment had high significant relationship with their perceived risk of the vaccine and perceived benefits. The respondents? knowledge on vaccine had a very high significant relationship with their perceived risk in dengue vaccine, perceived self-efficacy to get the dengue vaccine, attitude towards dengue vaccine, and readiness to adopt the dengue vaccine. Furthermore, the Chi-Square test revealed that the respondents? civil status has significance with the respondent?s perceived self-efficacy to get the vaccine. In addition, the respondents? dengue experience resulted to have a significant relationship with their readiness to adopt the dengue vaccine. The results of this study present a number of implications for the Diffusion of Innovation Theory in health communication researches and also for the design of communication intervention s for dengue vaccine once it is available
ER  -