Aaker, David A.
Marketing research /
David A. Aaker, V. Kumar, George S. Day.
- 5th ed.
- New York : Wiley, c1995.
- xvi, 783 p.: ill.; 26 cm.
Includes bibliographical references and index.
0471552542
Marketing research.
Master in Management
HF5415.2 / .A14 1995