Bird, Drayton. <br/><br/>
Commonsense direct marketing / 
Drayton Bird. 
 - Fully rev., 3rd ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  1994, c1993. 
 - 373 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844235431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>SOM1
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .B57 1994