TY  - BOOK
AU  - Bird,Drayton
TI  - Commonsense direct marketing
SN  - 0844235431
AV  - HF5415.126 .B57 1994
PY  - 1994///, c1993
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Direct marketing
KW  - SOM1
N1  - Includes index
ER  -