TY  - BOOK
AU  - Hague,Paul N.
AU  - Jackson,Peter
TI  - The power of industrial brands: an effective route to competitive advantage 
T2  - McGraw-Hill marketing for professionals series
SN  - 007707839X
AV  - HF5415.1263 .H33 1994
PY  - 1994///
CY  - London, New York
PB  - McGraw-Hill
KW  - Industrial marketing
KW  - Management
KW  - Brand name products
KW  - Marketing
KW  - Product management
KW  - Master in Management
N1  - Includes bibliographical references (p. [173]-174) and index
ER  -