Bernhardt, Kenneth L., 1944- Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 7th ed. - Chicago : Irwin, c1997. - xiv, 665 p. : ill., maps ; 25 cm. - Irwin series in marketing . Includes bibliographical references. ISBN: 0256204640 Subjects--Topical Terms: Marketing--Management--Case studies.Marketing--Decision making--Case studies. Index Terms--Curriculum Objective: Master in Management LC Class. No.: HF5415.13 / .B448 1997 Dewey Class. No.: 658.8