TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0256204640
AV  - HF5415.13 .B448 1997
U1  - 658.8 21
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision making
KW  - Master in Management
N1  - Includes bibliographical references
UR  - http://www.loc.gov/catdir/description/mh022/96037108.html
UR  - http://www.loc.gov/catdir/toc/mh022/96037108.html
ER  -