TY  - BOOK
AU  - Ferrell,Robert W.
TI  - Managing opportunity
SN  - 0814452817
AV  - HF5415.13 .F47
U1  - 658.8 
PY  - 1972///]
CY  - [New York]
PB  - American Management Association
KW  - Marketing
KW  - Management
ER  -