Walker, Orville C. <br/><br/>
Marketing strategy :  planning and implementation / 
Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larrâechâe. 
 - 2nd ed. 
 - Chicago :  Irwin,  1996. 
 - xxiv, 392 p. :  ill. ;  23 cm. 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256136920 
<br/><br/><label>LCCN: </label>95022508  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W249 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8/02