TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Guerrilla advertising: cost-effective techniques for small-business success 
SN  - 0395687187
AV  - HF5823 .L52 1994
U1  - 659.1 20
PY  - 1994///
CY  - Boston
PB  - Houghton Mifflin
KW  - Advertising
KW  - Cost effectiveness
KW  - Small business
KW  - Management
KW  - Master in Management
UR  - http://www.loc.gov/catdir/description/hm021/94003957.html
ER  -