TY  - BOOK
AU  - Rice,Ronald E.
AU  - Atkin,Charles K.
TI  - Public communication campaigns
SN  - 0761922059 (cloth)
AV  - HM1226 .P83 2000
U1  - 659 21
PY  - 2000///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Publicity
KW  - Public relations
KW  - Advocacy advertising
KW  - Master in Management
N1  - Includes bibliographical references and index
ER  -