Ries, Al. <br/><br/>
Positioning :  the battle for your mind / 
by Al Ries and Jack Trout. 
 - 1st ed., rev. 
 - New York :  McGraw-Hill,  c1986. 
 - x, 213 p. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070652643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Positioning (Advertising)
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>SOM1
<br/><br/><label>LC Class. No.: </label>HF5827.2  / .R53 1986 
<br/><br/><label>Dewey Class. No.: </label>659.1