Flanagan, George Alexander. Modern institutional advertising; including corporate, corporate image association, service, and all other major forms of non-product advertising [by] George A. Flanagan. - New York, McGraw-Hill Book Co. [1967] - xii, 299 p. illus. 23 cm. LCCN: 66026080 //r942 Subjects--Topical Terms: Industrial publicity.Corporate image.Institutional advertising. LC Class. No.: HD59 / .F54 Dewey Class. No.: 659.1