Flanagan, George Alexander.

Modern institutional advertising; including corporate, corporate image association, service, and all other major forms of non-product advertising [by] George A. Flanagan. - New York, McGraw-Hill Book Co. [1967] - xii, 299 p. illus. 23 cm.

66026080 //r942


Industrial publicity.
Corporate image.
Institutional advertising.

HD59 / .F54

659.1