Stokes, D.R. <br/><br/>
Marketing:   a case study approach / 
D.R. Stokes 
 - London :  Letts Educational Aldine Place,   c1997. 
 - vii, 349 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>1858053056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management