Marketing cases / 
Mary C. Gilly, William M. Pride and O.C. Ferrell 
 - 4th ed. 
 - Dallas Geneva, Illinois :  Hougton Mifflin,   c1989. 
 - ix, 417 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0395495946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Cases.