Perreault, William D. <br/><br/>
Applications in basic marketing:   clippings from the popular business Press / 
William D. Perreault and E. Jerome McCarthy 
 - 1998-1999 ed. 
 - Boston, :  Irwin/McGraw-Hill,   c1999. 
 - ix, 176 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0075610280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.