Vogelaar, Donald M. <br/><br/>
Know your customer:   using practical market research for profit / 
Don Vogelaar 
 - New York :  Prentice-Hall,   c1992. 
 - ix, 211 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0724812431 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Customer relations.<br/>Profit.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management