TY  - BOOK
AU  - Vogelaar, Donald M.
TI  - Know your customer: : using practical market research for profit 
SN  - 0724812431
PY  - 1992///
CY  - New York
PB  - Prentice-Hall, 
KW  - Marketing research
KW  - Customer relations
KW  - Profit
KW  - Master in Management
N1  - Includes bibliographical references
ER  -