TY  - BOOK
AU  - Lao,Felix M.Jr
TI  - Marketing management: concepts and applications for strategic marketing planning 
SN  - 9712323900
PY  - 1998///
CY  - Manila
PB  - Rex Book Store
KW  - Marketing
KW  - Management
KW  - Master in Management
N1  - Includes index
ER  -