TY  - BOOK
AU  - Sayre,Shay
TI  - Qualitative methods for marketplace research
SN  - 0761922695 (hc : alk. paper)
AV  - HF5415.2 .S29 2001
PY  - 2001///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Marketing research
KW  - Methodology
KW  - Master in Management
N1  - Includes bibliographical references (p. 241-247) and index
ER  -