Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 7th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1996. 
 - xviii, 122 p. :   ill. ;  27 cm.  
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130263125 (hardcover) 
<br/><br/><label>LCCN: </label>00027875  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8