TY  - BOOK
AU  - Gutierrez, Ben Paul B.
TI  - Cases on marketing management in Philippine setting
SN  - 9715423671
PY  - 2002///
CY  - Quezon City
PB  - University of the Philippines Press, 
KW  - Marketing
KW  - Philippines
KW  - Management
KW  - Case studies
KW  - Decision making
ER  -