Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 7th ed. 
 - Hoboken, NJ :  John Wiley,  c2005. 
 - xii, 356 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471484261 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Marketing Management --M211, 
<br/><br/><label>Dewey Class. No.: </label>658.8