Shank, Matthew D. <br/><br/>
Sports marketing :  a strategic perspective / 
Matthew D. Shank. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1999. 
 - xxii, 553 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0136218717 
<br/><br/><label>LCCN: </label>98046626  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.--United States<br/>Sports--Economic aspects--United States.
<br/><br/><label>LC Class. No.: </label>GV716  / .S42 1999 
<br/><br/><label>Dewey Class. No.: </label>796/.069/8