Sutton, Dave, 1963- Enterprise marketing management : the new science of marketing / Dave Sutton and Tom Klein. - Hoboken, N.J. : J. Wiley & Sons, c2003. - xvi, 224 p. : ill., map ; 24 cm. Includes index. ISBN: 0471267724 (cloth : alk. paper) Subjects--Topical Terms: Marketing--Management. Index Terms--Curriculum Objective: Marketing Management, --M211, LC Class. No.: HF5415.13 / .S992 2003 Dewey Class. No.: 658.8