TY  - BOOK
AU  - Nava,Mica
TI  - Buy this book: studies in advertising and consumption 
SN  - 0415141311
AV  - HF5821 .B89 1997
U1  - 659.1.042 20
PY  - 1997///
CY  - London, New York
PB  - Routledge
KW  - Advertising
KW  - Social aspects
KW  - Consumer behavior
KW  - Consumption (Economics)
N1  - Includes bibliographical references and index
ER  -