Settle, Robert B. <br/><br/>
Why they buy :  American consumers inside and out / 
Robert B. Settle, Pamela L. Alreck. 
 - New York :  Wiley,  c1986. 
 - xiv, 351 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471844578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--United States.<br/>Consumers' preferences--United States.<br/>Brand choice--United States.
<br/><br/><label>LC Class. No.: </label>HC110.C6  / S48 1986