TY  - BOOK
AU  - Settle,Robert B.
AU  - Alreck,Pamela L.
TI  - Why they buy: American consumers inside and out 
SN  - 0471844578
AV  - HC110.C6 S48 1986
PY  - 1986///
CY  - New York
PB  - Wiley
KW  - Consumers
KW  - United States
KW  - Consumers' preferences
KW  - Brand choice
N1  - Includes index
ER  -