TY  - BOOK
AU  - Cohen,William A.
TI  - Winning on the marketing front: the corporate manager's game plan 
SN  - 0471819352
AV  - HD30.28 .C63 1986
U1  - 658.4/012 19
PY  - 1986///
CY  - New York
PB  - Wiley
KW  - Business planning
N1  - Includes index; "Sources of secondary research": p. 283-321
ER  -