TY  - BOOK
AU  - Kliatchko,Jerry Gamalinda
TI  - The First integrated marketing communications effectiveness awards 2005: winning case studies 
SN  - 978-971-19-0225-4
PY  - 2006///
CY  - Manila
PB  - Cacho Pub. House
KW  - Communication in marketing
KW  - Case studies
KW  - Marketing
ER  -