Readings in marketing strategies and programs / 
[compiled by] Joseph P. Guiltinan, Gordon W. Paul. 
 - New York :  McGraw-Hill,  c1982. 
 - xii, 591 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>007048922X (pbk.) 
<br/><br/><label>LCCN: </label>81014316 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Addresses, essays, lectures.<br/>Marketing--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .R364 
<br/><br/><label>Dewey Class. No.: </label>658.8