Dillon, William R. <br/><br/>
Essentials of marketing research / 
William R. Dillon, Thomas J. Madden, Neil H. Firtle. 
 - Homewood, IL ;  Boston, MA :  Irwin,  c1993. 
 - xviii, 556 p. :  ill. ;  26 cm. 
 - Irwin series in marketing .
<br/><br/> &quot;Free instructor's copy ... Not for sale&quot;--P. 4 colophon. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0071141545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Master in Management
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .D537 1993