White, Jon. <br/><br/>
Strategic communications management :  making public relations work / 
Jon White, Laura Mazur. 
 - [London] :  Economist Intelligence Unit ;  Reading, Mass. :  Wokingham, England ;  Addison-Wesley Pub.,  c1995. 
 - xvi, 277 p. ;  24 cm. 
 - The EIU series .
<br/><br/> NM Glova (Recommending faculty) AY2016-2017 
<br/><br/>Includes bibliographical references (p. 269-271) and index. 
<br/><br/><label>ISBN: </label>020159376 
<br/><br/><label>LCCN: </label>94037011  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Communication in management.<br/>Corporate image.<br/>Corporations--Public relations--Case studies.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Communication planning--SPCM 113
<br/><br/><label>LC Class. No.: </label>HD59  / .W45 1995 
<br/><br/><label>Dewey Class. No.: </label>659.2