Musburger, Robert B.

An introduction to writing for electronic media : scriptwriting essentials across the genres / Robert B. Musburger. - Amsterdam ; Boston : Focal Press, c2007. - xiv, 341 p. : ill. ; 23 cm.

Includes bibliographical references and index.

Getting started : loading the application and sharpening the pencil -- Media production for writers -- Spots : public service announcements, program promotions, and commercials -- News -- Documentaries -- Informational productions -- Animation -- Games -- Drama -- The internet -- Future.

0240808525 9780240808529

2006102959


Mass media--Authorship.


Introduction to Communication Theories--COMA 101

P96.A86 / M87 2007

808/.066302