Moskowitz, Howard R. <br/><br/>
Sensory and consumer research in food product design and development / 
Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion. 
 - 1st ed. 
 - Ames, Iowa :  Blackwell Pub.,  2006. 
 - 358 p. :  ill. ;  26 cm. 
 - IFT Press series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers' and customers' needs : the growth engine -- Innovation's friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research. 
<br/><br/><label>ISBN: </label>0813816327 (alk. paper) 9780813816326 
<br/><br/><label>LCCN: </label>2006000916 
<br/><br/><label>Nat. Bib. No.: </label>GBA648084  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013470300  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food--Sensory evaluation.<br/>Commercial products--Testing.
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>Principles of product development--FST 147
<br/><br/><label>LC Class. No.: </label>TX546  / .M68 2006 
<br/><br/><label>Dewey Class. No.: </label>664/.07 
<br/><br/><label>National Agricultural Library Call No.: </label>TX546  / .M68 2006