Business research methods /
Donald R. Cooper, Pamela S. Schindler.
- 11th ed.
- New York : McGraw-Hill/Irwin, c2011.
- xxii, 761 p. : ill. (mostly col.), map ; 29 cm.
- The McGraw-Hill/Irwin series in operations and decision sciences .
Includes bibliographical references (p. 688-713) and indexes.