Burgelman, Robert A.

Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 2nd ed. - Chicago : Irwin, c1996. - xiv, 923 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

0256091285


Technological innovations--Management.
New products--Management.
High technology industries--Management.

HD45 / .B799 1996

658.5.14