Strategic management of technology and innovation /
Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.
- 2nd ed.
- Chicago : Irwin, c1996.
- xiv, 923 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
0256091285
Technological innovations--Management. New products--Management. High technology industries--Management.